Marco van der Laan appointed as the first Head of B2B at EQOM Group

As of 1 September, Marco van der Laan has been appointed as the Head of Business to Business at EQOM Group. The erotic company from Groningen has recruited Van der Laan (56) to steer the company’s ambitious growth plans in the right direction. Previously, he was responsible for marketing, sales, and innovation at NewForrest and Royaan. He earned his MBA from the Business School Netherlands.

Van der Laan is the first Head of B2B within the consortium. With the merger of the wholesaler Eropartner in 2019 and the acquisitions of Amorelie and Nexus, this division has grown significantly, creating the need for this position. The new executive has been appointed to bring structure and determine the strategy for the ever-growing EQOM Group.

In addition to being responsible for the B2B department, Van der Laan is also a member of the EQOM Group’s board of directors. "I am honored to take on this role at EQOM, which, as a market leader, holds such a strong position in the international intimate wellness market. In the coming years, we will focus on strengthening our B2B relationships and seizing new opportunities within Europe and beyond," said Van der Laan.